We’re Applyft— an IT product company which creates value-driven mobile apps. Our journey began with the Geozilla family locator product, but now our portfolio consists of 8 apps in Family Safety, Parental control and AI Spheres.

Now we are looking for a Middle/Senior PPC Specialist who will be responsible for managing and optimizing Google Ads campaigns for web projects of our mobile apps

What you’ll do:

• Plan, launch, and optimize PPC campaigns across Search, Display and pMa.
• Manage advertising campaigns to drive qualified leads, online sales, and ROAS growth Conduct keyword research and competitor analysis to identify high-converting search opportunities on market
• Monitor campaign performance daily and optimize bids, budgets, audiences, and ad creatives to improve CPA and conversion rates
• Develop and test ad copy, landing pages, and audience strategies through continuous A/B testing
• Implement and maintain conversion tracking using GA 4, GTM and enhanced conversion tracking
• Analyze campaign data and prepare performance reports with actionable insights
• Manage monthly advertising budgets and ensure efficient allocation across campaigns and product categories
• Stay updated on industry trends, algorithm changes, and new features within Google Ads and digital advertising platforms

Your professional qualities:

• 3+ years of experience as PPC/UA Manager
• Experience of working with web funnels for mobile apps
• Proficiency in Google Ads (search/display/pMax), Google Analytics and related tools
• Experience of full cycle managing PPC campaigns: launch, analysis, optimization, scale
• Experience of managing big budgets
• Understanding of the marketing funnel and the main metrics (CTR, IR, CPC, CPA, CR, LTV, ROAS)
• Proficiency in Google Sheets / Microsoft Excel
• English level — Intermediate
• Strong analytical skills with a focus on data-driven decision
• Experience of working on multiple projects

Will be a plus:

• Practical experience in any other media source (ex. Meta Ads, Bing Ads, Twitter, ASA, TikTok etc)
• Understand the workflow of mobile analytics systems (Google Firebase, Appsflyer)
• Experience of working with BI systems

We offer:

• Remote-First culture: We provide a flexible working schedule and you can work anywhere in the world
• Health taking care program: We provide Health insurance, mental health support (psychologist compensation), sport compensation, and 20 paid sick days.
• Personal Equipment Policy: We provide all necessary equipment for your work. For Ukrainian employees we also provide Ecoflow
• Vacation Policy: Each employee in our company has 20 paid vacation days and extra days on the occasion of special evens
• Knowledge sharing: We are glad to share our knowledge and experience in our internal events
• English Lessons: We provide corporate English lessons to support your professional and personal growth.
• Professional Development: Annual learning budget for courses, training, certifications, and conferences.
• Public Holidays: You receive days off according to the official public holidays of your country of residence.
• Coworking Compensation (Ukraine): We provide coworking space compensation for employees located in Ukraine.

Hiring process:
Recruitment Screen 👉 Tech interview 👉 Final interview 👉 Job Offer

Turn your expertise into real impact — be part of our team!