We are looking for CMO for our new client in iGaming domain to drive sustainable business growth in the region through a strong marketing strategy, scalable user acquisition, increased brand awareness, and optimized unit economics, taking into account local market specifics.

Company: Under NDA
Location: Remote

Schedule: Fulltime

Domain: iGaming

Start: ASAP

English: Fluent

Key Responsibilities:

Develop and execute a regional marketing strategy focused on revenue growth and market share expansion.

Own and manage all acquisition channels: performance, affiliate, influencer, CRM, brand, and others.

Optimize the full marketing funnel: awareness → acquisition → onboarding → retention → LTV.

Analyze channel performance (ROI, CAC, LTV, NGR, GGR) and reallocate budgets accordingly.

Launch and scale marketing campaigns adapted to local market specifics (creatives, offers, channels).

Build and manage partnerships with affiliates, influencers, media buying teams, and vendors.

Lead and develop the regional marketing team.

Balance growth initiatives with strong unit economics to ensure sustainable profitability.

You have:

Proven experience as CMO or Regional Marketing Lead in digital, tech, fintech, or similar industries.

Strong expertise in performance marketing and user acquisition at scale.

Hands-on experience managing marketing budgets and P&L responsibility.

Deep analytical mindset with practical experience working with ROI, CAC, LTV, NGR, and GGR.

Experience scaling marketing across multiple regions with local adaptation strategies.

Strong leadership and team management skills.

Strategic thinker with a hands-on, execution-driven approach.