Head of Marketing

We are looking for an experienced Head of Marketing to lead and scale our marketing function in the iGaming vertical. The role is focused on building a strong acquisition and retention system, driving performance, and growing the team.

Responsibilities:

• Develop and execute the overall marketing strategy
• Build and optimize the full marketing funnel: from acquisition to conversion, retention, and repeat deposits
• Own and manage key KPIs: CAC, ROI, retention, LTV, ARPU, FTD%, deposit depth
• Plan marketing roadmap, campaigns, and launches
• Coordinate cross-functional teams: Affiliate, CRM, Design, and Content
• Scale marketing activities across Tier-1 GEOs

• Build, manage, and grow the marketing team

Requirements:

• 3+ years of experience in iGaming
• 1+ year in a Head of Marketing (or similar leadership) role
• Experience working with multiple acquisition channels and Tier-1 markets
• Strong data-driven approach and experience with analytics (BI tools, Google Analytics, etc.)
• Solid understanding of media planning and performance marketing
• English level: B2 or higher
  

We are looking for someone who:

• Is result-oriented and takes ownership of performance
• Makes decisions based on data, not assumptions
• Can independently drive initiatives from idea to execution
• Has strong leadership and team management skills