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Lead Generation / Sales Executive for WordPress Agency (LinkedIn, Upwork, B2B)

Madfish

Madfish

Sales & Business Development
Ukraine
Posted on Dec 5, 2025

Lead Generation / Sales Executive for WordPress Agency (LinkedIn, Upwork, B2B)

About us:
We are a team building complex WordPress solutions for clients across Europe: from large e-commerce stores with thousands of products, corporate portals, custom plugins/themes, headless CMS, optimized scalable architectures and SEO-friendly projects. We are looking for more than a regular sales manager — we want a professional who will escalate our business development, build a stable lead pipeline, and attract high-value clients globally.

What you’ll do:

  • Actively source potential clients on LinkedIn, Upwork, and other relevant platforms (WP agencies, mid/large business, e-commerce, WP site owners).
  • Build and maintain sales pipeline, manage CRM, communicate with clients (first contact → proposal → closing).
  • Prepare compelling proposals and offers that sell WordPress development services.
  • Maintain and manage our profile on Upwork / freelance marketplaces (onboarding, boosting ratings, managing reviews).
  • Conduct market and competitor research, test new channels, track and analyse metrics.
  • (Optional but preferred) Automate outreach / lead generation process using tools like Lemlist, PhantomBuster, or similar.

Requirements:

  • Experience in lead generation / sales / business development in IT or web-development services (at least 1 year).
  • Practical knowledge of WordPress (CMS experience, understanding of web development for WP projects) — strong plus.
  • Good English (Upper-Intermediate+), ability to communicate and negotiate with clients, write proposals.
  • Experience working via platforms / freelance marketplaces — LinkedIn, Upwork, or similar.
  • Proactive mindset, self-motivation, ability to work independently, aiming to build long-term relationships with international clients.

We offer:

  • Remote work / flexible schedule.
  • Challenging and interesting WordPress projects for EU clients.
  • Career growth — possibility to evolve into Head of Sales / Business Development.
  • Competitive pay + performance-based bonuses for closed deals.
  • Supportive, friendly team and transparent communication.