Looking for a Marketing Manager who will drive growth, improve funnel performance, lead ASO, and strengthen positioning across all channels.

The product has been on the market for 14+ years, holds top positions in the U.S. App Store in its category, processes 100,000+ photos daily, and recently ran influencer campaigns with 1.3M+ and 1.6M+ views.

What We Offer

• Fixed salary: $2,500 net
• Fully remote format
• Flexible schedule (9:00–18:00)
• Structured processes without chaos or last-minute fire drills
• Direct impact on a global product and real user behavior
• Work closely with Product & C-level, without bureaucracy
• Clear KPIs, regular syncs, transparent decision-making
• Growth path to Head of Marketing / Growth Lead

Requirements (Must-Have)

• 2+ years in marketing/growth for mobile B2C apps (iOS)
• Strong experience with A/B testing (onboarding, paywalls, flows)
• Practical ASO expertise (metadata, creatives, CPPs, store experiments)
• Understanding of UA channels: ASA, Google, Meta, TikTok
• Experience with MMPs (Appsflyer / Adjust)
• Confident with Firebase, GA4, Amplitude or Mixpanel

Nice to Have

• Basic Figma skills (wireframes, small edits)
• Understanding of how to brief dev/design teams for full-funnel experiments

Your Responsibilities

1. Growth & Funnel Management

Lead and execute the full growth funnel:

awareness → store → install → onboarding → monetization.

Define ICPs, segmentation, value propositions, messaging hierarchy.

Drive roadmap execution and report on funnel KPIs.

2. Communication & Positioning

Develop and maintain consistent messaging across:

ads → app store → onboarding → paywalls → product updates.

Prepare creative briefs, storytelling angles, value-driven narratives.

3. User Acquisition Operations

Work with UA channels and agencies:

Apple Search Ads, Google App Campaigns, Meta, TikTok.

Coordinate targeting, creatives, testing plans, budgets.

Ensure accurate tracking via MMPs and align data with BI/Finance.

4. ASO & Store Optimization

Manage the full store presence:

keyword research, metadata updates, screenshots, videos, Custom Product Pages, seasonal creatives, App Store Events / In-App Events, rating improvement initiatives.

5. Research & Insights

Collect insights from reviews, tickets, surveys, UGC.

Analyze competitors’ flows, paywalls, pricing, ads, and creative strategies.

Document experiments, learning, playbooks and analyze cohort behavior & LTV.

How to Apply

If you want to shape the growth of a global product and work with modern mobile-growth practices — send your CV and join the team.