Promo Content Manager
Madfish
Join Win Media – Shaping the Future of iGaming Products!
At Win Media, we build innovative solutions that drive success in the iGaming industry. By combining strategic thinking, data-driven decisions, and creativity, we create products that engage players, grow revenues, and set new industry standards.
We’re now looking for a Promo Content Manager to join our fast-growing B2C product team! This role suits a proactive, creative, and detail-oriented professional who can lead promo content creation, optimize communication performance, and enhance player engagement across all stages of the user journey.
About the Role
As a Promo Content manager, you will be responsible for developing and executing the promo content strategy for B2C products. You will oversee the creation of high-performing content for promotions, bonuses, campaigns, and in-product communications while coordinating with marketing, product, and other key internal teams.
Responsibilities
- Develop and implement promo content strategy for B2C campaigns
- Lead creation of promotional texts, banners, landing pages, push notifications, and email content
- Manage and coordinate tasks across copywriters, designers, and content specialists
- Build and maintain the promo content calendar
- Ensure consistency with branding, product positioning, and regulatory requirements
- Analyze content performance and run A/B tests to optimize CTR, conversion rates, and player engagement
- Collaborate closely with marketing, CRM, analytics, and other company departments
- Monitor iGaming trends and competitive promo activities
- Ensure timely execution and high quality of all promotional communications
Requirements
- 2+ years of experience in content, marketing, CRM, or promo creation (preferably in iGaming)
- Strong understanding of B2C communication funnels and player behavior
- Solid experience working with CRM platforms
- Excellent copywriting and content editing skills
- Understanding of creative production workflows (texts + visuals)
- Ability to analyze performance metrics (CTR, CR, retention, ROI of promo)
- Strong project management and organizational skills
- High level of creativity combined with structured thinking
- Intermediate English or higher
We Offer
- Opportunity to build and optimize promo content processes from scratch
- Flexible remote or hybrid work format
- Career growth opportunities within a fast-growing company
- Competitive compensation package
- Supportive and professional team environment
At Win Media, we don’t just build products – we build success. Join us and become part of a team that moves fast, grows boldly, and plays to win!