Digital Marketing Specialist (B2B / IT Services)
Madfish
Codebridge is looking for a proactive, detail-oriented, and technically minded Digital Marketing Specialist who can take ownership of operational marketing activities, execute campaigns, and help us build scalable, automated marketing processes. Now we’re building a systematic, experiment-driven marketing function focused on growth, automation, and AI-powered workflows.
You will become a key execution partner for our Senior Marketing Manager, allowing the company to scale through automation, smart content, efficient funnels, and measurable growth.
Responsibilities:
Marketing Execution & Demand Generation
- Implement marketing strategies across multiple channels to attract new clients and partners
- Build and optimize lead generation funnels together with the Lead Marketing Manager
- Run A/B tests, analyze performance, and improve CPL, CTR, CR, and ROI
- Execute paid acquisition activities (Meta Ads, Google Ads, LinkedIn Ads)
-
Monitor, measure, and optimize channel performance
Content & SEO
- Develop and execute the content marketing plan (blog, case studies, website, LinkedIn)
- Write, edit, and structure content targeted at technical buyers (CTOs, PMs, founders)
- Maintain all company publications: website, blog, landing pages, partner content
- Conduct research using AI and credible sources; summarize insights for content creation
- Optimize content following SEO best practices (on-page, internal linking, content updates)
- Manage basic link-building processes
- Prepare outlines, briefs, and materials for articles, infographics, and presentations
Campaign Implementation & Web Operations
- Create and optimize landing page content and messaging (Webflow)
- Prepare email sequences, nurture flows, and basic automation (no-code, AI tools)
- Collaborate with the Lead Marketing Manager on funnel architecture and automation logic
- Manage social media publishing, content scheduling, and engagement tactics
- Set up tracking (GA4, Tag Manager, UTM structure) and interpret analytics
Research & Insights
- Conduct competitor and market analysis to identify opportunities and generate hypotheses
- Use generative AI tools for data gathering, summarization, and research automation
- Transform raw data into insights, briefs, and actionable recommendations
Requirements:
Experience & Hard Skills
- 1–3 years of B2B marketing experience (IT services, consulting, tech preferred)
- Experience with:
- GA4, Tag Manager, CRM systems
- Google Ads / Meta Ads / LinkedIn Ads
- SEO basics and content optimization
- Running A/B tests and experimenting with funnels
- Ability to write clearly and credibly for a technical B2B audience
- Strong research and analytical skills: turning data into structured conclusions
- Experience in crafting landing page messaging, email sequences, and acquisition content
- Confident user of ChatGPT/LLMs for workflow optimization and content enhancement
- Upper-Intermediate English (strong writing skills)
- Being curious and fast-learning, detail-oriented, autonomous, proactive and having ownership mindset
Nice to Have:
- Experience with automation tools (Make, Zapier, n8n, etc.)
- Experience with SMM management
We Offer:
- Collaborative Environment: Join a team that values collaboration, creativity, and mutual respect
- Career Growth: Performance reviews and constructive feedback
- Generous Time Off: 20 paid vacation days and 15 sick leave days annually, ensuring you have the time to recharge
- Professional Development: We support your growth by compensating for courses, certifications, and other educational opportunities
- Flexible Work Options: Work remotely from the comfort of your home or join us in our modern Kyiv office
Recruitment Process:
1. Initial Screening (Application Form)
2. English Test & Technical Assignment
3. Final Interview
4. Job Offer
If you have any questions or need clarifications, feel free to reach out to our Talent Hunter Team by email.