Retail Marketing Analyst

Role Purpose

Full end-to-end management of Nielsen, PraData and Marion data: collection, unification, alignment, automation, analysis, visualization and insight generation to support strategic decision-making across categories and channels.

Driving modern analytical approaches, including the adoption of AI tools and process automation.

Key Responsibilities:

Data Management & Platform Alignment

• Develop and maintain unified data mapping across Nielsen, PraData and Marion.
• Ensure data accuracy, perform regular discrepancy audits and resolve inconsistencies.
• Build consistent data structures and support data governance processes.

Reporting & Automation

• Develop and maintain reporting structures to track key KPIs.
• Deliver regular consolidated reports from all three data sources, ensuring completeness and accuracy.
• Optimize and automate data processing and reporting flows.
• Create unified dashboards and reporting templates (Excel, Power BI and other tools).

Analytics & Insights

• Analyze market share, sales performance, trends and growth/decline drivers.
• Prepare analytical summaries, recommendations and concise highlights for management.
• Evaluate promo efficiency and identify growth opportunities and risks.

Data Visualization & Presentation

• Prepare charts, dashboards, diagrams and infographics.
• Structure insights and deliver clear, actionable conclusions.
• Create presentations, executive summaries and supporting documents for leadership.

Skills & Competencies:

Technical & Automation Skills

• Advanced Excel (arrays, modeling, Power Query, Power Pivot).
• Power BI (data modeling, DAX, interactive dashboards).
• Google Sheets (formulas, data import, basic automation).
• Tableau / Data Studio - a plus.
• Basic Python (Pandas, NumPy) and SQL - advantage for automation and data cleaning.
• Experience working with CRM/ERP systems (SAP, 1C, Dynamics - desirable).
• Strong ability to structure, consolidate and analyze large data sets.
• Ability to build complex analytical reports and automated templates/modules.

AI-driven & Digital Skills

• Use of ChatGPT / Copilot for automating routine tasks, QA data checks, generating insights, writing formulas/code and structuring reports.
• Ability to integrate AI tools into daily workflows to increase speed, accuracy and efficiency.
• Openness to new technologies and modern analytical approaches.

Analytical Thinking & Interpretation

• Strong system thinking and ability to navigate complex data structures.
• Hypothesis building, root-cause analysis and driver identification.
• Ability to translate data into clear, actionable business insights.

Organizational & Communication Skills

• Prioritization, structured approach and effective time-management.
• Independence and accountability for high-quality results.
• Clear, structured verbal and written communication.
• Ability to present data effectively and collaborate with cross-functional teams.

Personal Attributes:

• High attention to detail and accuracy.
• Result-oriented mindset and continuous improvement attitude.
• Flexibility, adaptability and proactivity.
• Willingness to experiment, optimize and enhance processes.

Requirements:

• Higher Education.
• 5+ years of relevant experience in analytics, trade marketing, category management or FMCG.
• English - at least intermediate level.

We offer:

• Official employment.
• Competitive salary.
• Medical and life insurance.
• Meal allowance.
• Learning and professional development opportunities.
• Experience working in an international company.