We are looking for a skilled and proactive Retention Manager (Middle level) to strengthen our CRM and lifecycle marketing efforts. In this role, you will be responsible for developing and executing effective multi-channel retention campaigns, building customer journeys, and maximizing player engagement, activation, and loyalty.

HOW YOU WILL MAKE AN IMPACT:

• Create and optimize marketing communications across Email, SMS, In-App/Pop-up, and Web Push channels.
• Run A/B tests to improve engagement, conversion, and retention metrics.
• Design and maintain Customer Journeys within the CRM system.
• Experience with Customer.io, Smartico, Fasttrack, or Optimove is a strong plus.
• Segment players based on the RFM model and behavioral patterns.
• Create tailored retention flows for different lifecycle stages.
• Actively use AI tools to automate workflow, generate content, build logic, and improve campaign effectiveness.
• Develop strategies for player onboarding, activation, and reactivation.
• Analyze performance data and propose optimization improvements.

WHAT WILL HELP YOU SUCCEED IN THE ROLE:

• 1.5–3 years of experience in CRM or Retention Marketing, preferably in iGaming or digital products.
• Strong understanding of lifecycle marketing and multi-channel communication.
• Experience with customer segmentation and RFM analysis.
• Hands-on experience with CRM platforms (Customer.io / Smartico / Fasttrack / Optimove — a plus).
• Confident use of AI tools for communication and workflow automation.
• Analytical mindset and ability to work with data-driven insights.
• Strong communication and organizational skills.

WHY YOU’LL LOVE IT HERE:

• Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
• Unlimited vacation days and paid sick leave—because your rest matters.
• A competitive compensation that truly reflects your skills and expertise.
• Employee referral bonus and gifts to celebrate your special occasions.
• 50% financial support for learning expenses to supercharge your professional growth!
• A positive atmosphere where you always feel respected and truly belong.
• Inspirational team-building activities that turn colleagues into best friends.
• Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
• Co-working space reimbursement to save your nerves from always working from home :)