iGaming Marketing Manager
Madfish
Marketing & Communications
Ukraine
Posted on Nov 19, 2025
We are seeking a results-driven Marketing Manager to lead all marketing efforts for our online casinos. You will be responsible for planning, executing, and optimizing multi-channel marketing strategies with a focus on user acquisition, retention, and brand visibility. This role requires both strategic thinking and hands-on execution across SEO, SMM and other digital channels.
HOW YOU WILL MAKE AN IMPACT:
- Work with multiple strong brands, ensuring consistent growth and brand positioning
- Build integrated marketing funnels connecting SMM, B2C channels, email marketing, and influencer marketing
- Manage partnerships with influencers, and media personalities to amplify brand reach
- Handle partnerships and sponsorships, ensuring quality brand representation and defending brand interests in negotiations
- Work closely with the retention department to build joint conversion funnels and customer journey optimization
- Develop and manage the overall marketing strategy for all digital channels
- Oversee and coordinate the work of SMM, SEO, and content creation
- Plan and manage campaigns across social media, affiliate platforms, and email
- Monitor KPIs, user acquisition cost (CAC), LTV, and other key metrics
- Collaborate with design and content teams to maintain consistent brand messaging
- Keep up with iGaming trends, competitors, and emerging channels
WHAT WILL HELP YOU SUCCEED IN THE ROLE:
- 3+ years of experience in digital marketing, ideally in iGaming
- Strong understanding of SEO, SMM, performance marketing, and CRM tools
- Excellent project management and multitasking abilities
- Fluent English (written and spoken); additional languages a plus
- Strong analytical skills and data-driven decision-making mindset
- A solid understanding of the iGaming industry is essential — and experience in esports or sports betting
Nice to Have
- Previous experience with markets in Europe
- Understanding of responsible gaming principles and advertising compliance
- Creative thinking and a good eye for design and branding
WHY YOU’LL LOVE IT HERE:
- Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
- Unlimited vacation days and paid sick leave—because your rest matters.
- A competitive compensation that truly reflects your skills and expertise.
- Employee referral bonus and gifts to celebrate your special occasions.
- 50% financial support for learning expenses to supercharge your professional growth!
- A positive atmosphere where you always feel respected and truly belong.
- Inspirational team-building activities that turn colleagues into best friends.
- Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
- Co-working space reimbursement to save your nerves from always working from home :)