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Promo Bonus Manager

Madfish

Madfish

Ukraine · Europe
Posted on Nov 19, 2025

We are scaling our iGaming product and looking for a Promo & Bonus Manager to join our Retention department.


You will own bonus mechanics, promotional strategy, player incentives, and work closely with CRM to increase engagement, conversion, and LTV.

Responsibilities

  • Manage casino bonus systems, segmentation, limits, and budget
  • Create and launch promotional mechanics:
    • Daily & weekly promos
    • Tournaments (daily and long-term)
    • Missions, quests & gamification flows
    • Giveaways & free spins campaigns
    • Partner / affiliate special bonuses
    • Internal promos & SMM activations
  • Monitor and analyze player behavior to craft personalized incentives
  • Optimize bonus mechanics based on ROI, bonus cost, and engagement results
  • Conduct market & competitor analysis to adopt best promo practices
  • Collaborate with CRM, Marketing, Design, Copywriting, Support
  • Create promotional pages and bonus briefs for design/content teams
  • Prepare performance reports and improvement suggestions

Requirements

  • 1.5–3 years in iGaming (Promo / Bonus / CRM / Retention)
  • Experience working with CRM/Back Office (setting bonuses, segmentation)
  • Understanding of bonus economics:
    • bonus cost, bonus rate, budgets, ROI
  • Strong knowledge of casino products & bonus mechanics
  • Experience analyzing promo KPIs & competitive monitoring
  • Good understanding of player behaviors and motivation structures
  • English B1+ (written & spoken)
  • Proactive mindset, creativity, attention to detail, growth attitude

Nice to Have

  • Experience in tiered VIP mechanics, tournaments, and gamification
  • Knowledge of LATAM & EU casino markets
  • Experience with A/B testing bonus strategies

What We Offer

  • Fast-growing international project
  • Freedom to build promo mechanics from scratch and test new ideas
  • Strong team: CRM, Product, Marketing, Design, BI
  • Competitive compensation
  • Dynamic culture & no bureaucracy