About the role:

We’re looking for a Sr Graphic Designer (with at least 3 years of professional experience and minimum 1 year of ASO work) eager to join our company.

We’re looking for a person who:

• Is innovative and creative, with a keen eye for aesthetics and detail.
• Can produce iOS App Store and Google Play screenshots, in-app events, promotional content, app icons, and feature graphic designs for ASO.
• Creates engaging static ad creatives for performance campaigns (Instagram, TikTok, and Google) - specifically for mobile apps.
• Understands the goals behind each creative: increasing CTR, lowering CPI, improving install rate — and you design with those KPIs in mind.
• Supports the creation and design of content for Applica's LinkedIn presence, enhancing brand visibility.

Experience in designing for app categories like Health & Fitness, Meditation, Fintech, or Education is a strong plus.

What challenges you will have:

• Collaborate with teams to translate creative concepts into tangible assets that drive app acquisition.
• Be creative and follow the apps’ brand guidelines, ensuring innovation and brand integrity.
• Maintain a consistent brand image across all assets produced for each app.
• Switch styles between designing for organic visibility (ASO) and paid user acquisition.
• Stay ahead of design and ads trends and incorporate them to keep content fresh and relevant.

What skills do we require from you:

• Proficiency in graphic design software such as Figma, Adobe Creative Suite (Photoshop, Illustrator).
• Experience in designing promotional materials for apps (iOS and Android).
• Full understanding of App Store / Google Play guidelines and requirements for visual assets (Icon / Screenshots).
• High-level understanding of composition, colours, design trends, and best practices.
• Experience working with mock-ups.
• UI/UX knowledge.
• Familiar with tools like Meta Ad Library, TikTok Creative Center, and App Store screenshots — and use them for research and inspiration.
• Skills in editing vector / raster images.
• High-level understanding of ASO and UA to tailor designs that capture user attention and retention.
• Finding and implementing solutions for optimal delivery of design tasks.
• Strong communication skills for effective collaboration with cross-functional teams.
• Ability to argue personal design decisions.
• Outstanding organisational skills (your Figma files must be professional standard).
• Ability to handle multiple projects simultaneously while meeting deadlines.
• Basic video editing skills are desirable.
• Usage of AI tools in design production is beneficial.

What we offer:

• Both part-time and full-time availability are considered;
• Above average salary;
• Work with world-class products, including apps that rank among the top in their categories on the App Store and Google Play
• Remote work with a flexible schedule
• Join an international team of professionals and collaborate with product and growth experts from top apps in the industry
• A wide range of projects, including mobile apps in categories such as Meditation, Health & Fitness, Education, Entertainment, and Fintech
• Minimal bureaucracy, streamlined people management, and no unnecessary meetings

What would your typical workday look like:

• Competitors' research.
• Designing static assets in Figma.
• Hypothesis generation, ideation.
• Briefing chats with the ASO and Creative Team.
• Collaboration with ASO and UA teams.
• Occasional presentations to clients.

Contact us if you're:

• Efficient (able to find ways to complete tasks more efficiently)
• Always curious and eager to learn
• Highly attentive to details!
• Live and breathe creative performance
• Love turning insights into high-performing visuals

Hiring process:

⭕️ Screening Interview → ⭕️ Test task (paid) → ⭕️ Tech Interview → ⭕️ Reference Interview (optionally)