Head of Amazon, Product Manager
Madfish
VitaUp is a fast-growing, premium supplement brand with a strong presence on Amazon US and EU. Our products compete with market leaders like NOW, Pure Encapsulations, and Nature Made — and we’re just getting started.
We’re looking for a Amazon Product Owner/ Account Manager to own and scale our portfolio on Amazon — from launch to growth strategy, positioning, pricing, and P&L performance. If you think like a business owner, understand how to move levers that drive ranking and revenue, and thrive in high-performance environments — we want to meet you.
What you’ll get from this role
- Full ownership over a portfolio of high-performing SKUs in a competitive, high-ROI niche.
- Direct business impact — your products can generate $100K+ in monthly revenue, and your decisions will directly affect our top and bottom line.
- A fast-moving, no-BS environment where performance, initiative, and smart experimentation are valued.
What you’ll do
- Lead product launches on Amazon from scratch: research → positioning → pre-launch setup → post-launch acceleration.
- Build and optimize product listings for search visibility, conversion, and BSR growth — including SEO, pricing, reviews, and creative briefs.
- Analyze Brand Analytics, Helium10, keyword data, competitor gaps — and turn insights into high-ROI decisions.
- Own product strategy: define how each SKU competes, who it serves, and how it scales.
- Run A/B tests, keyword split-tests, funnel experiments, and scale what works.
- Collaborate with PPC, design, influencer, and affiliate teams to align on launch and scaling strategies.
- Monitor revenue, margin, conversion rates, reviews, return rate — and report what drives or blocks growth.
- Ensure smooth collaboration with supply chain and operations — from launch stock planning to restocking timelines.
You’ll be a great fit if you…
- Have 4+ years of Amazon Seller Central experience, ideally in supplements, wellness, or beauty.
- Have launched and grown 6-figure Amazon products, with proven impact on revenue and ranking.
- Think in terms of performance metrics, not just “improving listings.”
- Are comfortable with tools like Brand Analytics, Helium10, DataDive, Sellerboard, Looker, etc.
- Understand what sells on Amazon — and how to align keywords, price, visuals, reviews into a strong funnel.
- Have strong commercial sense: you get lifecycle, pricing, bundling, positioning, and what drives LTV.
- Can structure your work independently, drive your own roadmap, and challenge assumptions with data.
What we’re looking for
- Experience managing Amazon DTC products from strategy to execution.
- Strong understanding of conversion levers, SEO, and Amazon algorithms.
- Analytical skills — Google Sheets, dashboards, basic SQL or BI tools are a plus.
- Fluent English — content quality matters, and so does understanding your audience.
- Previous experience in supplements, healthcare, or wellness is a strong advantage.
- Understanding of FDA/FTC compliance and Amazon content policies is a big plus.
What we offer
- Competitive salary in USD (depending on experience) with possible bonuses for reasonable turnover.
- Paid vacation, public holidays and personal day-offs.
- Remote work format, flexible schedule and no micromanagement. The main thing is the result.
- Working with products that are among the top sellers on Amazon USA and EU.
- A space where initiative and the realization of your own ideas are always welcome.
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Option to grow into Head of Product or Brand Strategy.
If you think like an owner and move like a strategist — send your CV and a few examples of listings or products you’ve launched or managed.