User Acquisition Manager (Mobile Gaming / Social Casino)
Madfish
We are a fast-growing mobile gaming product company. We have already launched 2 brands, with 8 more planned for this year. We operate in the highly competitive US market and are scaling aggressively: strong product expertise, fast development cycles, a ready BI infrastructure, and marketing budgets of $1M+.
We are now strengthening our team and looking for a strong User Acquisition Manager who can take ownership of iOS & Android performance marketing and build a scalable UA system from the ground up.
Responsibilities
- Manage acquisition campaigns for iOS/Android apps.
- Launch and optimize campaigns on Moloco, Liftoff, Unity LevelPlay, AppLovin, DSPs.
- Optimize bids, audiences, placements, and creatives.
- Run A/B tests for creatives, GEOs, segments, and formats.
- Develop and test hypotheses, iterate quickly, scale winning campaigns.
- Manage spend and performance, scale up strong initiatives and cut weak ones with clear reporting.
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Collaborate with the product team to improve funnel metrics:
CPI → C2R → Reg2Dep → FTD → ROAS.
- Build and improve UA processes, test plans, and acquisition roadmaps.
- Bring expertise into the team: frameworks, tools, best practices.
Requirements:
- 3–5+ years in performance marketing, must have mobile gaming experience.
- Mandatory experience with the US market.
- Strong advantage: experience in social casino / sweepstakes / real-money gaming.
- Ability to launch traffic from scratch: forecasting, testing, rapid iteration.
Technical Skills
- DSP experience: Moloco, Liftoff, Unity Ads/LevelPlay, AppLovin.
- MMP experience: AppsFlyer or Adjust.
- Deep understanding of mobile UA infrastructure
- Analytics tools: (Looker, Power BI, GA4, Firebase)
What We Offer
- A fast-growing product company (2 brands live, +8 in development).
- Large budgets: >$1M.
- Strong BI infrastructure and flexible platform.
- Fast “idea → dev → live” execution cycle.
- Complete freedom in choosing tools, approaches, and tests.
- Opportunity to build the entire UA department and move into a Lead / Head of UA role.
- Direct communication with the CMO/founder — fast decisions, no bureaucracy.
- Fully remote role.