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СRM/Retention Manager (Malaysia)

Madfish

Madfish

Ukraine · Europe
Posted on Nov 19, 2025

About Us
We are an iGaming company founded over four years ago by a group of passionate professionals. Today, we are a team of 1,300+ people!
Our portfolio includes 10 proprietary brands, highly popular among customers across Tier 1–3 countries.
Our strengths lie in our expertise in iGaming, our diverse portfolio, operations in multiple markets, and a stable, innovative environment for development and growth.

What Experience Is Important to Us

  • 1+ years in CRM/Retention management, ideally in iGaming or high-engagement industries.
  • Proven expertise with CRM systems, especially Smartico
  • Strong analytical skills for audience segmentation, campaign tracking, and customer journey optimization.
  • Proficiency in tools like Google Analytics, Tableau, or Power BI to monitor KPIs.
  • Experience in retention strategies, gamification, and creating data-driven campaigns.
  • Excellent communication and project management skills to coordinate with cross-functional teams.

What You Will Do

  • Develop and manage CRM strategies to boost retention, engagement, and monetization through personalized campaigns.
  • Set up and optimize CRM workflows in Smartico, including multi-channel communications (email, SMS, push notifications).
  • Analyze user behavior to segment audiences and create tailored customer journeys.
  • Design and execute a communication calendar aligned with events, seasons, and promotions.
  • Conduct A/B testing to improve key performance metrics and implement gamification to increase engagement.
  • Collaborate with marketing, content, and IT teams to ensure smooth integration of CRM processes.
  • Monitor compliance and deliver regular performance reports with actionable insights.

Why You Should Join Us

  • Remote work schedule: Enjoy the flexibility of working Monday to Friday, 10:00–19:00 (GMT+3), without the hassle of commuting.
  • Work equipment: We provide everything you need to be productive and comfortable.
  • Paid vacation and sick leave: Prioritize your health and well-being, with an extra day off to celebrate your birthday.
  • Professional development: Participate in internal events and gain valuable insights from industry experts.
  • Competitive salary: Your skills and contributions will be rewarded accordingly.
  • Creative freedom: Work in an environment that values innovation and empowers you to make impactful decisions.