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Head of Media Buying / CMO

Madfish

Madfish

Marketing & Communications
Ukraine · Europe
Posted on Nov 19, 2025

We are a fast-growing iGaming company based in Latvia, operating locally licensed casino brands and newly launched offshore brands targeting Tier 1 and Tier 2 EU markets. With strong local roots and global ambitions, we are expanding our performance marketing capabilities and building a world-class acquisition team.

The Role

We’re seeking an experienced Head of Media Buying/CMO to lead all user acquisition activities.

Your mission is to set up and manage a results-driven in-house team and define the company’s growth strategy across multiple markets.

Key responsibilities:

  • Develop and execute a scalable user acquisition and media buying strategy.
  • Build and lead a high-performing media buying team (in-house or through partnership).
  • Manage budgets, KPIs, and ROI across multiple geos.
  • Identify new growth opportunities, channels, and partnerships.
  • Drive innovation, performance, and compliance across campaigns.

We Offer

  • Strong base salary plus performance or achievement-based bonuses.
  • Full flexibility to build your own team or bring an existing one (buyout possible).
  • Creative freedom and full ownership of marketing strategy.
  • Stable company with both local and offshore licenses.
  • Opportunity to lead acquisition across multiple fast-growing brands.

Ideal Candidate

  • Proven track record in media buying leadership or CMO role within iGaming or related digital sectors.
  • Strong analytical and strategic mindset.
  • Experience managing large marketing budgets and teams.
  • Deep understanding of online user acquisition dynamics.