Product Manager (Conversion Rate Optimization)
Madfish
Netflix boosted its views by 30% just by changing movie thumbnails.
Romance fans saw a couple in love, action fans saw an explosion and a superhero.
One movie, different covers = 30% more clicks.
We apply the same principles to our gambling platform and are looking for a CRO Manager to scale these results.
Why this role is exciting for an experienced PM:
- Mentorship from a Senior PM with proven results: registration conversion 12% → 24%, clicks 58% → 61%, 15+ projects delivered in a year
- Gambling CRO expertise – the most challenging niche with premium market compensation
- Proprietary analytics tools for fast A/B testing and conversion tracking
- Full project ownership with no micromanagement
- Scale: 230k+ MAU, 150+ countries, dozens of parallel experiments
Your responsibilities:
- CRO strategy planning – user funnel analysis, identifying bottlenecks, building an optimization roadmap
- Independent project ownership – landing page redesign, registration form optimization, testing user mechanics
- Deep behavioral analytics – heatmaps, cohort analysis, segmentation
- A/B testing – experiment design, sample size calculation, statistical analysis, decision implementation
- Cross-functional collaboration – briefing designers on creatives, tasking developers with technical implementation
Projects you’ll work on:
- Optimizing personalized bonus campaigns (similar to Netflix thumbnails)
- Redesigning the homepage for different geo-regions
- A/B testing of registration funnels and onboarding flows
- Thematic campaigns (seasonal, holiday) with measurable ROI
- Contributing to the development of recommendation systems
Growth path:
- 0–3 months: Adaptation to platform specifics and company processes
- 3–12 months: Independent ownership of key CRO initiatives
- 12+ months: Opportunity to grow into Senior PM or Lead roles
Ideal candidate:
- 2+ years of CRO/Product Manager experience with proven results
- Strong expertise in A/B testing, statistics, analytics tools, CSS/HTML/JS
- Experience with high-load products (230k+ MAU)
- Independence in decision-making and project management
- Motivation to grow expertise in the gambling industry
What success looks like after 1 year:
- Consistent growth of key conversion metrics
- Established expertise in gambling CRO – one of the highest-paying niches
- Career growth opportunities to Senior/Lead positions
- Fully remote + medical insurance + education reimbursement + English tutoring.
What stages do we have:
• 1st stage: pre-screen with recruiter.
• 2nd stage: interview with hiring manager.
• 3rd stage: test task (optional).
• 4th stage: final interview.
• 5th stage: referrals and offer.
💡 Ready to join the team? Send us your CV.